WHY IS SEO IMPORTANT?
Almost 93% of web traffic occurs from search engines. If you want your website to be found, it must be indexed in the major search engines and rank high.
In an easy world, you can set up your website and wait for traffic to come to your website. However, there are likely to be many websites focused on topics and themes similar to yours. Search engines must decide which websites to rank for in search results for any given search query. Implementing SEO best practices is critical to ensuring that your website captures web traffic for relevant search queries in search engines.
WHAT SEO RANKING FACTORS ARE IMPORTANT IN 2020?
SEO is important and must be done to capture search engine traffic to your site. How does a search engine decide how exactly to rank websites? The answer to this is complex because there are hundreds of ranking factors, but we have compiled the most critical ones for you.
CONTENT
You may have heard that content is king and this is true when it comes to SEO. At the most basic level, search engines want to match users with the most relevant content for their query as possible. One of the reasons Wikipedia articles tend to rank highly is because they tend to be complete and reliable. Search engines will observe the content of the page, the freshness of the content and will deploy sophisticated algorithms to understand if the content is relevant to the search engine. For example, suppose you have a website for coffee mugs and you sell mugs of different shapes and sizes. You'll want to make sure you have content on your website that clearly refers to cups of coffee. This could include mug product pages, but also content on the history of coffee mugs, how they're made, or even the most creative coffee mugs ever. Content is the cornerstone of driving organic search traffic to your site.
USER EXPERIENCE (UX)
You might have great content, but if you provide a bad experience, users will leave and never visit your site again. This is something that search engines try to avoid at all costs and therefore better rank websites with a great user experience. So what makes a great user experience?
- Fast page speed
- A website optimized for mobile devices
- Smooth navigation
- No pop-up messages
Users must be able to consume your content quickly and easily and navigate your site. This has become especially important as mobile devices have become more common and now make up the majority of web traffic.
Google is scheduled to implement an update to its algorithm in 2021 based on user experience. This underrated consideration of web development is about to get a big boost in importance. From Google's own words:
The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing these factors makes the web more user-friendly across all browsers and web surfaces, and helps sites evolve toward user expectations on mobile devices. We believe this will contribute to business success on the web as users become more engaged and can transact with less friction.
TECHNICAL SEO
There is some overlap with user experience and technical rating factors. These include web development best practices for increasing page speed, but also web architecture and metadata optimization considerations. For example, metadata optimizations improve click-through rates on search results pages, improve image rankings, or even help your content appear in voice searches.
USER FEEDBACK METRICS
Search engines also rely on behavioral data that users leave as clues while searching for content. This can include click-through rates for a particular query or if a user presses the back button very quickly when clicking on a result. These ranking factors are not always transparent and web professionals must rely on subtle clues left by search engines or feedback from search engine experts and employees.
BACKLINKS
A backlink is any link that points to your page. Search engines look at how many links point to a particular page and which site points to it. If you have amazing content and people find it trustworthy and complete, they will want to link to you. However, search engines look at the quality of links to determine the value of the link. Not all are created equally. For example, if you have a sports blog and ESPN links to your blog, the search engine will see your content as extremely authoritative and relevant. However, if your friend's new recipe blog links to you, it won't be considered as important. Even if your friend can!
It is important to note that find here this ranking signal has been abused in the past by websites that took advantage of the algorithms at the time. As a result, the search engines implemented updates to ensure the integrity of the search results. Make sure to fully examine the integrity and methods of the providers promising you backlinks.
WHY ARE SEO SERVICES NEEDED?
You may be tempted to bypass the pros and do your own search engine optimization. However, it will be very difficult to achieve success on your own if you are in a competitive industry. For example, a law firm will want to rank highly for queries such as "attorneys near me" or "attorney in contract." However, there can be many law firms competing for visibility as well, and it can be extremely difficult to outperform competitors without the knowledge and experience of an expert SEO consultant.
HOW MUCH IS SEO PER MONTH?
The cost of SEO services depends on the needs of your business and the experience of SEO experts. Freelancers typically charge less, but you may not get the quality you expect unless you meet them personally or are provided with references. Beware of freelancers who charge low hourly rates ($ 10 to $ 20 per hour, for example) because they are likely to provide poor quality service. Alternatively, you can hire an SEO agency or consultancy for your SEO services. They usually charge more ($ 100- $ 300 / hr.) But are much more likely to provide high-quality services. We recommend that you refer to previous work or case studies to understand what the provider is capable of.
Some SEO company offer fixed-cost packages to ensure a predictable month-to-month cost. For many, they need to plan their expenses months in advance and can plan accordingly. As a bonus, these packages do not require the customer to pay for expensive SEO tools that can cost hundreds or thousands of dollars per month.
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